|Area non-profit uses Internet to assist with crime...|
|Monday, 22 July 2013 00:00|
For many people, social media is used for communicating with friends and family, posting pictures of family vacations, weddings, birthday parties and other special events. However, more and more, social media is becoming a huge marketing and promotion tool for businesses, as well as non-profits such as Little Dixie Community Action Agency, Inc.
It is an easy, cost-free and effective means of communicating the agency’s events and program highlights. It also aids in educating the community about the agency’s programs and related services. And, as it turns out, it can be a very useful tool in other areas as well, or so was the case for Little Dixie CAA.
Recently, a crime occurred at one of Little Dixie CAA’s Head Start locations that resulted in the theft of a flatbed trailer.
Upon discovery of the crime, Head Start staff reported the incident to the proper authorities. Brenda Needham, Little Dixie’s Executive Director, requested the agency’s social media administrators to post a picture of the trailer along with a short explanation urging anyone to contact designated staff with any news regarding the trailer. Within a matter of hours, one of the agency’s employees located what appeared to be the trailer-in-question on a webpage designed for members to sell and/or purchase items.